The Baja Western Onion
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Baja Western Onion
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Advertising Sponsorship OpportunitiesThank you for your interest in advertising with the Baja Western Onion. The Baja Western Onion is an electronic newsletter delivered each Tuesday and Friday by Email to a 100% opt-in readership of mainly English-speaking North Americans who live in or regularly visit the Los Cabos region and greater Baja California Sur. As of April 15, 2016, our subscriber base is over 5,100 readers.
The Baja Western Onion newsletter has a verified, overall open rate of 41.4% (not all opens can be counted) and an average web link click-thru rate of 14%. Our bounce rate is consistently below 3%. Across all industries, average open rates for Email Newsletters are 19.1%, click thrus 11.7%, and bounce rates are 9.6%. (Source: support2.constantcontact.com/articles/FAQ/2499). 2016 marks our 10th year of publication, with over two million copies of the Baja Western Onion sent in over 1,000 mailings, since our beginning on September 01, 2006.
Text-based ads appearing in The Baja Western Onion no more frequently than once every 14 days are FREE of charge. To submit a FREE ad, go here: bajawesternOnion.com/submitarticle.asp. To advertise more frequently, we offer paid commercial and non-profit sponsorship opportunities, which will allow your ad to appear in each issue of The Baja Western Onion every week.
Advertising Sponsorship in The Baja Western OnionWe offer multiple ways to advertise, including text-based ads, horizontal "banner" ads, and our Local Services Directory.
1. Commercial and Non-Profit Text-based Ads
To place a Paid, Text-based Ad, go here: bajawesternonion.com/submitarticle-paid.asp
2. Commercial and Non-Profit Horizontal "Banner" Ads
Horizontal Banner ads should be in JPG or GIF format at 72 dpi resolution, and 600 pixels wide by 150 pixels high. Total file size should be no larger than 30 KB. Horizontal Banner ads can be linked to your Email address or web site:
To place a Banner Ad, please send your finished art work to , or contact us for more information on our graphics or web-page creation services.
Weekly Paid Commercial and Private-party Advertising Rates
We offer a $40 discount for sponsorships to run for 13 weeks or more, and a $120 discount for sponsorships to run 26 weeks. Certified non-profit text-based ads may be eligible to receive an additional 50% discount.
3. Local Services Directory
NEW! "Local Services Directory" Ads - Our new Local Services Directory allows readers to quickly locate local service providers in one convenient section. Ads are limited to up to 20 words, and may contain a link to your Email address and website. Due to space limitations, they cannot include graphics.
Please Note: The local services directory is reserved for advertising local services (Examples: carpenters, plumbers, electricians, or construction services, TV, satellite, Internet or computer repairs, house keeping and domestics, etc.) It is not available for advertising real estate or property listings, homes or lots for sale, rentals available, yard sales, personal items for sale, or for offering house-sitting positions. Those types of paid ads must be submitted through our regular PAID Ad Submission Form. To submit a FREE ad, CLICK HERE.Special, Limited-time Introductory Offer: Reach over 5,100 Baja Western Onion subscribers twice a week for only $5 US per week. Minimum Term is 4 Weeks:
To place a Local Services Directory Ad, go here: bajawesternonion.com/LocalServiceDirectory.asp
Image Hosting on Our Servers
If you wish to include an illustrative graphic or photo, it must be hosted on an accessable Internet server of your choosing. Please see our Image Guidelines for more info. If you do not have access to an Internet server to host your image, we can upload and host it on our server for a one-time fee of $5.00 US. Requests to relink previously uploaded images to subsequent free ads are considered additional work at the cost of $5 US per request.
Display Ad Creation and Editing Services
If you need help creating or editing your image or photo to conform to the above sizes, we can provide this service for $30 per hour. You can see examples of our work in the most current Email issue of the Baja Western Onion, or on our home page. Display ads typically take an hour to edit, or two to three hours to create and upload, and will be billed at the rate of $30 per hour. Changes to ads during existing sponsorship campaigns will be billed at the rate of $30 per hour, with a minimum of one hour per change.
Please submit all paid ad graphics for review by E mail to the attention of .
Sponsorship Web Page and Site Development
If you also need a web page or website to link from your ad, let us know. Here is an example of an Sponsorship Web Page We Created. For more information on our graphics or web-page creation services, please contact , or call 530 903 4257 (US Phone, associated with our business, El Dorado Satellite).
Sponsorship Payment Information
All ads must be prepaid. We can accept checks drawn on U.S. banks or credit cards payment through PayPal. All prices shown are in US Dollars. Our exchange rate is tied to the current daily exchange rate as listed at http://www.x-rates.com.
Payment by Credit Card / Paypal
We prefer payment by PayPal at http://www.paypal.com. If you've never used PayPal before, it's quick, convenient, Safe and Secure. You can go directly to PayPal in order to setup a new account, or log into your existing account, and make a payment.
Payment by US Checks
You can mail US checks in dollars to our address in the US. Please make the check out to Debra Webster.
The Baja Western Onion is based in the US. We can supply a US invoice but cannot issue Mexican Facturas.